CureJoy is Healthy Living And Wellness Content Without The Snake Oil Sales Pitch


There is a saying, “internet user, heal thyself”. At least, I think that’s how it goes. When once we’d quickly turn to a medical professional to diagnosis what ails us, we now turn to Google and type our symptoms in the search bar. That is not the path to health and wellness. That is the path to misinformation that affects your well-being. That’s no way to live. Yet healthy living has become more than a way of life. Thanks to Facebook and Twitter it has become a source of lies, contradictory advice and amateur hour at the internet walk-in clinic. The social media community of CureJoy and its companion app seek to change all that by delivering health and wellness information that isn’t, for lack of a better term, fake news.
Healthy living has become a massive growth industry. The spend is somewhere around $160 billion annually in the United States alone, $500 billion globally. Companies like Goop sell snake oil solutions like magic stickers and nurse bots. This only serves to muddy what is already an area of expertise in which most of us are not experts. People are paying for bad advice to poison themselves and destroy their bodies. Even right-wing blowhard Alex Jones sells health and wellness products. Frankly, if you buy from that guy then you get what you deserve.

Social media has created a cesspool of self-proclaimed experts who only hold medical degrees in BS 101. Health and wellness, especially today, has become just as much of a social construct as a personal issue. A long-running study from The New England Journal of Medicine concluded that people’s happiness depends on the happiness of others with whom they are connected. So does their weight. For example, a person’s chances of becoming obese increased by 57 percent if they had a friend who became obese. We are all emotional leeches. Which is why we are so quick to trust false health information when presented with it. CureJoy seeks to cut through that noise with curated and vetted information that suggests, not tells you how to live your life.

“For all of the good that social media can do, there is a dark side,” CureJoy CEO Dikshant Dave tells me via email. “‘Fake news’ about healthy living products, overstated or spurious claims, pose a real threat to consumers. At CureJoy, we have seen that social media has a powerful impact on the way consumers eat, shop, exercise and relax. However, with the unprecedented amount of content available today ā€“ accurate, inaccurate and everything in between ā€“ consumers must be more diligent than ever when sourcing health and wellness information.”

the important part here is that CureJoy isn’t trying to sell you some sort of magic bean to cure what ails ya and it isn’t going to diagnose you with cancer like a visit to WebMD for a foot sprain. Instead, you can probably find a list of exercises you can do to strengthen your metatarsals.

“Audiences are searching for credible information that can be consumed and re-shared with friends and family anytime, anywhere,” continued Dave. “It is essential that the health and wellness industry police itself to assure that the advice we provide to consumers is valid and that any commercial sponsorship is clearly disclosed. CureJoy’s content is created by expert practitioners, based on their field-tested experience. We vet the content to assure that it is pragmatic, credible and trustworthy. Publishers and brands must work together to provide valuable, validated healthy living advice, that places consumer safety and well-being first.”

Curating and creating a healthy lifestyle for yourself doesn’t have to be a difficult thing. There is literally an app for that, the key is knowing the difference between someone trying to sell you a product through biased advice and reading advice that applies to your lifestyle or health and wellness issues without a sales pitch. Social media has festered a boil with the likeness of both scenarios. Choosing which one to pop shouldn’t be difficult.

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